Environmental protection also means careful use of resources (and the consumer's wallet and nerves)
Many manufacturers of shampoos and shower gels design their packaging in such a way that it can be turned upside down. Gravity then means that even the last part of the shower gel can easily be used, because it flows downwards by itself, where even the last part can be pressed out without any problems.
This is not possible with Nivea shower gels because they are rounded and the bottle can be turned upside down.
The result is that part of the shower gel always remains in the packaging when you throw it away or when you as a consumer build daring, annoying support structures. Wäre not helping the environment by flattening the top of the bottles a little so you can easily turn them upside down to make the most of resources?
I am an enthusiastic user of Nivea shower gels, but the fact that they cannot be turned upside down annoys me and leads me to think about buying another product. That doesn't have to be, does it?
I imagine a bottle that is flattened at the top and whose label can even be read the other way round on one side: Advantage: A real eye-catcher with sense and deeper meaning. I ask you dear Marketeers and Product Designers from Beiersdorf: Join in?
Wardly waiting for your reply
Your loyal fan