IWAN BUDNIKOWSKY GmbH & Co. KG

Fairness pennant on supermarket shelves: What do you think about giving your customers additional orientation when they are standing in front of your shelves?

In France it is customary - and as I know from my own experience very helpful - to mark the cheapest product in an assortment on the shelf with a striking pennant. Can you imagine using this method to label "the fairest product" as well?

People who want to shop fairly could immediately get an orientation without a long search. Budni would combine customer service with environmental service. Für you would mean that: One more good deed that also had a good marketing effect.