Find out what people think about your fairness activities
How well do you know your customers? Pretty well? - You define your market segment and know your target group. You adapt your products to their preferences and probably offer communication channels for direct customer feedback. By doing so, you are learning what those people think who have already decided in favour of your company.
But what about all the other people? They, too, are stakeholders, because they form the society in which your company makes an impact. They are also potential customers. Classical marketing only helps to a limited extent: too many restrictions, too much wastage, hardly any feedback on content. And you hardly reach people who want to seriously deal with your fairness activities. Because complex statements about fairness are difficult to convey in the simplistic marketing world.
To make fairness tangible, there are now many non-financial reporting standards. They all have a certain abstractness, complexity and length in common. Many people find reading them tiresome. my[fair]product has set itself the goal of making these often elaborately prepared reports useful. The content is divided into short information blocks, is searchable and can be attractively designed with pictures and graphics. Because the platform has been specially developed to make fairness in value creation accessible and comprehensible. So, at my[fair]product you can present your fairness activities appropriately and receive feedback from people. It has never been easier to contact customers and non-customers specifically about your fairness activities and to understand how they think about your public presentation of fairness.
The way in which people exchange views and opinions plays an important role in mutual understanding. The predominant form of speech on the internet, leaving comments, quickly develops into bashing: misinformation, emotions and inadequate communication hinder or slow down mutual understanding. my[fair]product does not offer a commentary function, but a dialogue tool. Because the exchange of ideas on fairness requires cooperation, not one-sided comments. my[fair]product is convinced of dialogue: Dialogue means asking questions, listening, thinking, understanding.
Dialogue also means discourse, debate, dispute, negotiation - negotiation of values. When we negotiate social values, we shape the future. In this way, my[fair]product not only supports your organization in orienting itself more effectively towards stakeholders thanks to direct engagement. my[fair]product also offers your organization an opportunity to negotiate values together with people: Together you shape the future.